• Partnership Will Further Position the New In-Store POS Tool in Europe.

SAN CLEMENTE, Calif., January 8, 2009- Visual Ice, Inc., global developer and exclusive distributor of the Visual Ice™ patent-pending in-store nano promotions product,  has partnered up in Ireland with InSight Marketing & Brand Services Ltd, a highly reputable Marketing Consultancy, to expand its international operations into the Irish market.

InSight Marketing & Brand Services Ltd., a privately-owned marketing and branding firm based in Dublin, Ireland, are at the forefront of consumer and market trends.  They adapt & adopt these trends, enabling their Client’s to outperform competition in a changing global economy. InSight Marketing’s core concepts of Visibility, Activation, Experiential, Promotion and Design, under its ethos InVolve, InSpire, InNovate, make the company an insightful firm indeed. Some of InSight Marketing’s Key Clients include Unilever, Birds Eye & Ben & Jerry’s to name a few.

"We are ecstatic to partner with Visual Ice and to represent this brilliant and interactive concept in Ireland.  Visual Ice has a multitude of exciting marketing & branding applications which are limited only by the imagination and creativity of the Brands utilising this technology to deliver WOW messages to their consumers.  In these turbulent Economic times, where sales are critical, Visual Ice opens the door to a previously restricted medium – the fridge and freezer – and is a pivotal Point Of Purchase progression for the chilled and frozen sector in particular", affirmed Simon Betson, Director of InSight Marketing & Brand Services.

Guillermo Seta, Vice President & Executive Director of Visual Ice Global Operations, added: “This strategic partnership in Ireland with InSight Marketing & Brand Services brings an exciting and refreshing opportunity as we continue to solidify our positioning in the EU markets.”

Through the invisible coating of Visual Ice®, the advertiser has the ability to create various transparent designs, similar to ice carvings, to promote its products. The images appear, once the freezer door is opened and will remain visible for approximately two minutes after the freezer door is closed. Because the images are transparent, the views of the products inside the case are not obscured. Visual Ice® signage increases customer awareness by communicating promotional pricing and branding on frozen upright door cases in frozen food throughout a store.  The Visual Ice™ product revolutionizes in-store advertising on frozen food aisles by offering a unique promotional and brand awareness opportunity, which was until now, not available by any other company.

Visual Ice ™ was selected as one of the TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the 2006 In-Store Marketing EXPO in Chicago, a highly reputable venue for advertising concepts.

For more information about Visual Ice™ and InSight Marketing, visit their websites:
www.visualiceinc.com and www.insightmarketing.ie