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Since the advent of the insulated glass door, huge portions of grocery and convenience
stores have effectively been “off limits”, or at least severely restricted, for
advertising by retailers and suppliers alike. And with some stores having as many
as 100 freezer doors available, that’s a lot of acreage just waiting for a key to
unlock it.
The solution? Visual Ice®
Using an internationally patented process, a Visual
Ice® promotion grabs a customer's attention like nothing
else! Invisible until the customer opens a freezer or fridge door, the magic soon
begins once the door is opened
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in the form of a logo, promotion or advertisement coming to life, responding to
the temperature change by producing an image of the promotion on the door that can
last up to two minutes even after the door is closed. What’s best, is that Visual Ice® promotions won’t
hinder product visibility and is not only noticed by the consumer at the door, but
can be seen from as far down a grocer’s aisle as 75’ in either direction, leaving
a lasting impact and drawing-in customers with it’s “inter-reactive” nature!
So, why Visual Ice® ?
Well nothing against the old way of advertising on glass freezer doors, but the
old “clings” not only have size limits so as not to block the consumer’s view of
the product, they are often removed by competitors, mischievous kids or even store
managers who don’t like the clutter. Additionally, these “clings” have been around
for years, so they appear like just another advertisement consumers have become
desensitized to in today’s supermarkets. With Visual
Ice®, vendors get a great new way to expand their
brands, a new source of recurring revenue is created for advertisers, in-store promo
companies and the retailers alike and when the customer marvels, everybody wins!
But how does it work, you ask…? Well we’ve all experienced glass freezer doors “fogging-up”
after just a few seconds of being open, right? Well thanks to the miracle of nanotechnology,
Visual Ice’s “easy-to-apply/easy-to-remove” proprietary process now makes it possible
to use those glass doors for promotional purposes by embedding your advertisement
right into the glass! It’s 100% food safe and 100% compliant making
Visual Ice® one of the best inventions since, well,
frozen foods!
Thank you for researching what all the buzz is about. I’m sure there will be a lot
of questions, but the first one we have for you is, what do you think about the
concept?
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